In the days before Must-See TV, more than a few Hollywood big-wigs joked that NBC stood for “Nothing But Carson.”
Three decades later, with the former king of late night gone and megahits FRIENDS and SEINFELD having been replaced with THE BIGGEST LOSER and DEAL OR NO DEAL, what’s left of the network’s non-reality line-up leaves this TV Addict ready to declare that NBC might now stand for Nothing But Commercials.
A prime example: last week’s installment of FRIDAY NIGHT LIGHTS, which devoted a good deal of time to cash-strapped Jason’s new job at the local car dealership run by Dillon’s next mayor (trust me, it’s coming), Buddy. The uplifting saga culminated in Jason achieving what passed for the impossible dream at the dealership: selling a Chevy Tahoe to a customer whom the entire sales staff had given up on. It was a small victory for Jason and, more importantly, a nice moment for fans who’ve spent the past two seasons watching the downtrodden Jason struggle with his depressing post-football life.
Of course, this moment was immediately followed by a commercial for… wait for it… wait for it… oh, dang, yougot there before me, didn’t you? That’s right, a Chevy Tahoe exactly like the one Jason had sold!
That’s right. Jason’s uplifting plot was, with one 30-second spot, reduced to product placement at best and, to those of us a tad more cynical, a storyline conceived as part of a nasty little mating dance between show execs and potential advertisers.
Not coincidentally, if you head on over to NBC.com, you’ll find a nice big ad for… come on, you can finish this sentence, right?
When an NBC rep was asked which came first — the story or the advertiser — they declined to comment.
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