With the new fall TV season creeping closer and closer [does anyone else think that ‘with the new fall TV season…’ should to be my de-facto opening sentence for every post from now until September?] this TV Addict thought he’d take the opportunity to talk about the level of online buzz surrounding each network’s new fall lineup.
Now I know what you’re thinking — why measure buzz? Well quite frankly, the better job networks do at generating buzz online with regards to their new slate of shows, the better chance they have of staying on the air. Remember last season’s short-lived Ray Liotta series SMITH? Didn’t think so.
This year, the networks seem to putting their online marketing muscle behind one or two shows, leaving the rest of their lineup to chance. NBC’s betting big on BIONIC, CBS is hoping KID NATION is the next SURVIVOR, ABC is all about DAISIES, the CW can only GOSSIP about one thing and FOX, well, outside of K-Ville, I think it’s safe to say that they’d like to fast forward to January and let IDOL speak for itself.
NBC
The Good: Let’s face it, to have not heard about NBC’s re-imagined take on THE BIONIC WOMAN, you’d pretty much have to have been in a coma. From their jam-packed panel at the recent San Diego Comic Con to the seemingly endless online ads and tie-ins (see bat-test.com) — THE BIONIC WOMAN is going to really have to stink to fail.
The Bad: HEROES. Memo to NBC — we get it, HEROES is your pride and joy, the saviour of the Peacock network, your beloved first born. One problem — the rest of your fall line-up is starting to develop middle child syndrome. When are you going to start promoting CHUCK (a hilarious new action/comedy hyrbrid from Josh Schwartz), JOURNEYMAN and LIFE? Do you not realize the new fall TV season is creeping closer and closer (okay, I’ll stop!)
CBS
The Good: If you subscribe to the theory that there’s no such thing as bad buzz, then CBS has had a remarkable summer. From abuse claims surrounding the new reality show KID NATION, to the whole CRIMINAL MINDS/Mandy Patinkin fiasco, CBS hasn’t had to work too hard to generate headlines.
The Bad: None of these headlines have anything to do with CBS’ new fall lineup. Is anyone talking about THE BIG BANG THEORY or VIVA LAUGHLIN? Sorry, let me rephrase — Is anyone saying anything positive about THE BIG BANG THEORY or VIVA LAUGHLIN?
ABC
The Good: While PUSHING DAISIES may have started off the summer as the little-show-that-could, it’s quickly evolved into the fall’s must see show. Thanks to tireless marketing and one timely internet leak, PUSHING DAISIES is officially the most buzzed about show of the summer. One that’s well positioned to — in this TV Addict’s opinion — become the biggest hit of the fall.
The Bad: SAMANTHA WHO doesn’t simply describe ABC’s new Christina Applegate vehicle. It summarizes ABC’s entire comedy lineup. Quick — name me another ABC comedy premiering this fall?
FOX
The Good: Kelsey Grammer is returning to television with BACK TO YOU. We’re also incredibly excited for THE SARAH CONNOR CHRONICLES, THE RETURN OF JEZEBEL JAMES and NEW AMSTERDAM. Which brings us to… the bad.
The Bad: Most of FOX’s hot new shows don’t premiere until January 2008! Premiering this fall, a slew of reality television shows this TV Addict couldn’t care less about. KITCHEN NIGHTMARES, ARE YOU SMARTER THAN A 5th GRADER, DON’T FORGET THE LYRICS, THE NEXT GREAT AMERICAN BAND, NASHVILLE, COPS, more COPS and AMERICA’S MOST WANTED. Call me when it’s 2008.
THE CW
The Good: Thanks to GOSSIP GIRL, we’re confident that regardless of what happens with CHUCK, Josh Schwartz won’t be looking for employment anytime soon
The Bad: The rest of the CW’s lineup. Where’s the much deserved hype for REAPER and ALIENS IN AMERICA? Is anyone else sensing two more JACK & BOBBY’S in the new future? (ie. brilliant but cancelled). 
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