An Open Letter to Joss Whedon
October 22nd, 2009

With Michael Ausiello breaking the somewhat expected news that FOX is benching DOLLHOUSE for November Sweeps and in the process, virtually guaranteeing your availability to direct that episode of GLEE, I couldn’t help but wonder….
Is it not time to take a page from Felicia Day and her GUILD by cutting the network out of the equation?
After-all, If DOLLHOUSE’s consistently low ratings are any indication, you’ve got at the very least, two million loyal fans devouring everything you touch. Which means, should you ever decide to go THE GUILD route and distribute your own series online for a a mere 99¢ per download, one might expect you to net somewhere in the range of 1.5 to 2 million dollars per episode of [say, for argument sake] FIREFLY: THE ADVENTURE CONTINUES. Which, if we’re to believe TV By The Numbers, is a healthy profit considering the average episode of DOLLHOUSE is said to have cost somewhere in the range of 650,000 to 1.3 million per.
Add to those profits, DVD sales, foreign distribution, product placement, online streaming, merchandising and the one thing money can’t buy — actual ownership of the show affording you the creative freedom to do whatever you choose — and once again, I have to ask, what are you waiting for?
I think you’d agree that FOX tried. The network put their money and marketing muscle behind the show, even going as far as to renew it for an unexpected second season. Unfortunately, the reality of the current television landscape seems to be that if you really want to stick to your own dark and gritty vision, one that asks the difficult questions and challenges viewers with something other than the procedural-of-the-week, you’re probably not going to be able to do it on any of the major networks (just ask the creators of SOUTHLAND). Well, that, or either start sending Echo on more missions that involve either (a) Vampires or (b) Glee Clubs.
DOLLHOUSE’s inevitable cancellation is a sign. A sign that it’s time to continue the pioneering journey you started with DR. HORRIBLE’S SING-A-LONG BLOG by putting your money (or at the very least, some savvy investor’s money) where your mouth is and see what happens.
Rest assured, this TV Addict will be first in line to press ‘Buy it Now’ when you do. ![]()













Todd W in NC Says:
October 22nd, 2009 at 9:51 am
I could have sworn I read somewhere a few months ago that Joss Whedon had already decided this, that if Dollhouse didn’t make it, he’d give up on TV and do only movies and/or internet content.
I do have to give Fox some credit for giving the show a 2nd try, plus guaranteeing it a full 13-episode run during that season. In fact, networks seem to be doing a much better job this season giving shows a chance by giving them full season orders after only a few episodes. Either networks finally realized that even the threat of early cancellation was keeping people from watching shows in the first place, *or* they’re just really desperate for content.
On the other hand, I don’t think Fox kept the right show. I don’t know if it’s a case of only one of the two being allowed to survive, but Terminator: The Sarah Connor Chronicles was the better show with more potential, at least in my opinion.
Maybe Fox felt they owed Joss Whedon after the Firefly debacle, maybe T:tSCC was more expensive or had even worse ratings, maybe the two shows’ fates were mutually exclusive after all. But, I wasn’t overly impressed with Dollhouse in its first season, and this season seems even worse. I’m more surprised it got the full 13 ep pickup than I am surprised its being shelved for sweeps.