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An Open Letter to Dawn Ostroff, President of Entertainment The CW

June 17th, 2009

dawn_ostroff
Dawn Ostroff, New York City, May 2009

In looking at current hits like GOSSIP GIRL and 90210, not to mention upcoming trashfests MELROSE PLACE and THE BEAUTIFUL LIFE, this TV Addict can’t seem to shake the feeling that you’ve completely lost touch with your network’s roots. That thought became all the more apparent after spending this past weekend enjoying the emotional roller-coaster that was EVERWOOD’s second season.

Seriously, what’s happened to the once proud CW… once home to GILMORE GIRLS, FELICITY and even 7TH HEAVEN, each of which, in their own ways, defined outstanding television. These shows entertained, enlightened and surprised us with their ability to illicit laughter, summon up tears and even, on occasion, teach us a thing or two about ourselves and the world in which we live. Say what you will about the off-charts-preachiness of Reverend Camden and his 7TH HEAVEN flock, but creator Brenda Hampton raised more social issues than anyone since the folks behind the ABC Afterschool Special’s we all grew up on. Conversely, the only thing the current crop of CW shows seem interested in raising are their character’s hemlines and/or levels of alcohol and drug consumption.


Don’t get me wrong; It’s not as if I have anything against mindless entertainment per se. (I am, after-all a TV Addict!) However, I can’t help but wonder why the CW has exiled every positive role model — including Rory Gilmore, Felicity Porter and Ephram Brown — in favor of badly-behaving bitches like Blair Waldorf and Naomi Clark or horny hounddogs like Chuck Bass. If the trash-talking backstabbers on AMERICA’S NEXT TOP MODEL are the closest thing you’ve got to aspirational characters, your network is in trouble.

XOXO,

The TV Addict

37 Responses to “An Open Letter to Dawn Ostroff, President of Entertainment The CW”

Renee Says:

Amen! I used to watch a ton of shows on WB/CW. Now? Nothing, for precisely the reasons you named.

Dana Says:

I do not know what you find redeeming about Felicity but I agree on the rest of your points. And 7th Heaven was good a one point it just went on to long.

Shara says Says:

Don’t forget about Veronica Mars, my favorite female fictional character in recent memory. She was smart, brave, complicated, and flawed, and IMO cancelling that show was the biggest mistake the network could possibly have made.

Martha Flynn Says:

Dawn Ostroff is dead to me.
Nobody cancels Veronica Mars and stays in my good graces.

Ace Says:

Everything you said was why I liked Privileged, so of course they went and cancelled it.

Nick Says:

I can’t defend Dawn’s cancellation of Everwood, because there simply IS no defense. In hindsight, I hope she sees that now…or she hasn’t learned a thing.

The unfortunate thing is: TV audiences today are imbeciles. That’s why smart, well-acted series like Veronica, Privileged and my beloved Felicity failed in the ratings. People chose garbage over quality, and they’re forever dumber for it. Now networks are catering to that idiot-majority. Why do you think Wipeout and Idol are hits? They’re mindless crap.

One shining beacon in this mess is THE BEAUTIFUL LIFE. Trust me on this, it’s good, good stuff.

Christine Says:

Absolutely agree on every count! This is what annoys me about the CW. They want to cater to a specific audience but look at the role models that they’re throwing their way. I’m not trying to be preachy or taking things too seriously but when every single show you offer is about teens drinking, sexing, and manipulating their way through adolescence, it’s no wonder that most high schoolers think it’s a sin to end high school without having spent every weekend having sex/getting drunk.

There’s nothing wrong with those kind of shows–we all need our trashy teen soaps, but when your network has incredibly low ratings and you’re the laughing stock of the network biz, it’s probably a sign that you should start providing something of substance to diversify your schedule a bit.

Fangirl_Says Says:

CW has exiled EVERY positive role model? What would you call Sam and Dean Winchester? And I don’t watch Smallville much, but it seems like there couldn’t be a much better role model than Superman himself. TV Addict, you’re just as guilty as the CW when it comes to ignoring the shows it doesn’t think brings in enough teenage girl viewers.

Cindy Says:

Thank you for putting into words my very thoughts. I still mourn Everwood; it’s been nice to see you focused on this the last couple of days! Between reality crap and so much of the other stuff passing for TV these days; well, these are sorry times in which we live:(

TVFan Says:

Well Said! Maybe Dawn Ostroff will give Body Politic another look.

shara says Says:

Supernatural is just about the only show that I watch on the CW anymore. I love the Winchester boys, and its one of my favorite shows – but it doesn’t do anything to fill in the gap of smart, brave, interesting female characters on the CW.

Kelleh Says:

There is very little that is redeeming about Felicity Porter. Season 1 Felicity had her moments, and though she was a dumb decision maker and overthinker (see Greek quote of the week), she generall comported herself with dignity (oh wait, there was that one night stand with the artist, and then she did try to help ben cheat on his paper… but other than that she was ok). But by season 4 she’s not only cheating on her boyfriend but she’s copying disertations out of the library and handing them in as her own work! Felicity had topless photos of her appear on the internet, she was almost expelled multiple times, she cheated on multiple boyfriends and she too (like the gossip girl bunch) got busted for sneaking into the pool.

If you ask me, smart and ambitious Blair Waldorf’s a much better role model than Felicity, at least she owns it when she’s a bitch.

Kelleh Says:

That said, you’re totally right about the CW’s monotonous parade of pretty people making bad decisions. A few genre shows aside, all their shows are the same and it’s about time they challenged their audience.

Nick Says:

OK, I’m read to *throw down* with this Kelleh dude. If there’s one fictional character you just don’t disparage, it’s Felicity.

[...] In looking at current hits like GOSSIP GIRL and 90210, not to mention upcoming trashfests MELROSE PLACE and THE BEAUTIFUL LIFE, this TV Addict can?t seem to shake the feeling that you?ve completely lost touch with your network?s roots. Keep Reading… [...]

[...] In looking at current hits like GOSSIP GIRL and 90210, not to mention upcoming trashfests MELROSE PLACE and THE BEAUTIFUL LIFE, this TV Addict can?t seem to shake the feeling that you?ve completely lost touch with your network?s roots. Keep Reading… [...]

LoVevmars Says:

Still mourning the loss of Veronica Mars : (

[...] In looking at current hits like GOSSIP GIRL and 90210, not to mention upcoming trashfests MELROSE PLACE and THE BEAUTIFUL LIFE, this TV Addict can?t seem to shake the feeling that you?ve completely lost touch with your network?s roots. Keep Reading… [...]

[...] In looking at current hits like GOSSIP GIRL and 90210, not to mention upcoming trashfests MELROSE PLACE and THE BEAUTIFUL LIFE, this TV Addict can?t seem to shake the feeling that you?ve completely lost touch with your network?s roots. Keep Reading… [...]

Daniel Says:

AMEN!! Unfortunately, it seems the cancer of show catering to the lowest common denominator and reality shows are taking over everywhere. Why must this happen?! Can’t people who love quality have some place to go? It’s like turning to cartoon network for the latest in sports and news .. it doesn’t belong. Have loyalty and integrity to your fans the base of people that got you where you are and which you are turning your back on them with the current selection of shows. I love SMALLVILLE and Supernatural but this new schedule is pretty much death for one of them which shall remain nameless but none the less misspelled. :(

paul mcguire Says:

Wait until you all see the new shows. Life UneXpected and Vampire Diaries are classic WB and perfect for CW. Life will remind many of Felicity, Gilmore and Juno. Melrose Place is just plain Fun. Full disclosure–I work for The CW. I also worked at The WB, including Everwood, GG, Smallville et. al, and our new shows have great potential. It isn’t easy building a network–especially in the digital age–but we are well on our way. See what you think a year from now. Thank you.

Christine Says:

Paul McGuire, I can’t say the new shows are remotely my thing but who knows…I’m sure they’ll find their audience.

If you work for the CW, mind telling me specifically why Body Politic didn’t make the cut? I can understand cost being an issue (it did have one hell of a cast) but, other than that, I simply cannot fathom that decision–not at a time when your demo got Obama elected and is extremely energized about politics. And I don’t even have to go into how many viewers that cast alone would have pulled in.

Nick Says:

Thanks for taking the time to comment, Paul. I’m sure fans appreciate that their voices and opinions are at least being heard at the network office. I also happen to agree, I don’t see a weak link in the fall sked, with the exception of that ridiculous ANTM encore on Friday.

[...] response to our Open Letter to Dawn Ostroff that we posted yesterday, CW Executive Vice President, Network Communications Paul McGuire left a [...]

paul mcguire Says:

To Christine and Others:
Body Politic did indeed have a terrific cast and was a strong contender for us. But, and I know you may not believe me, we had tight, focused and provocative development this year. We had tough choices to make.

As for Friday night, put aside the economy; we are running a business and as a new market entrant competing with hundreds of choices for viewers like all of you, we make strategic business decions that benefit the overall network and our evolving brand.

As for Reaper, God Love The Devil but it struggled in the ratings despite yeoman work by the cast, the producers and terrific Vancouver crew. We gave it two seasons and just couldn’t get enough audience to maintain.

The same applies to Veronica Mars. Rob Thomas: brilliant writer. Kristen Bell: movie star. Another great show with complementary cast, producers and San Diego crew. Peter Roth and WBTV make nothing but great shows.

But again, in the end, tough business decisions must be made. I, too, have been an avid fan of many series that never caught on (The Job, anyone?).

I know you may all read this thinking it is propaganda from The CW Flack, but I can say on behalf of my network that we appreciate and listen to every one of your online comments. We are the first–and likely last–broadcast network to launch, and in the digital age at that.

We do what we can.

We appreciate your interest, support and feedback, even when it is negative.

Again, I humbly beseech you to at least take a peek at our new shows when we debut in September. TV Addict is a great site I peruse daily, and it is clear its readers are smart, demanding and invested.

You all are exactly the kind of viewers we seek, and I make that statement without a shred of irony or cynicism.

Thank you all again for your passion as TV fans.

And side note to Daniel, THE TV Addict, please don’t run my heinous headshot again…:)

Sincerely,
Paul McGuire

paul mcguire Says:

OMFG please forgive my misspell of “decisions” as “decions.” I hope you all caught my drift…
pm

Common Sense Says:

Your headshot looks just fine, Paul. I personally think that well-reasoned direct communication with fans, such as your two postings, go a long way in at least helping (logical-thinking) viewers to understand the many factors that go into a network’s decisions. No one is ever going to agree with every move, on TV or in life, but more interactive feedback like this helps to create a bond with passionate fanbases. At least we know someone is listening to the consumers’ concerns daily. Thanks again.

Manju Says:

I agree with most of what you are saying, The CW is mindless entertainment, but I have to say, Gossip Girl is one of the best drama shows out there, of course, it doesn’t teach you anything, but at least they have well written storylines!
But I agree, let’s not focus on teen girls anymore, The CW needs to have some variety and quality!

Christine Says:

Paul, thanks so much for posting (even if my post came off with a bit of an edge to it). I do appreciate it.

I still can’t say I’m not incredibly disappointed with the lack of Body Politic (it’s the first pilot I’ve ever gotten invested in), but I do really appreciate you taking the time to share your insight.

pau Says:

I can understand business decisions but Veronica Mars had the same ratings as Gossip Girl so it was really a direction towards subjects like riich teens and fashion, but i will not deny that your target audience (teens girls) mostly like that.
And by the way Kristen Bell is a movie star level but Jason Dohring too (you didn’t pick up Body Politic sorry for you).

[...] the TV Addict: We celebrated the release of EVERWOOD’s long-awaited second season on DVD, crafted an open letter to CW President Dawn Ostroff and asked if it is the beginning of the end for [...]

[...] the TV Addict: We celebrated the release of EVERWOOD’s long-awaited second season on DVD, crafted an open letter to CW President Dawn Ostroff and asked if it is the beginning of the end for [...]

[...] sheer stupidity of Dawn Ostroff has prompted The TV Addict to write an open letter to the network. (The TV Addict). While it was also nice that they got a response from CW Executive Vice President, Network [...]

Raya Says:

The only show I watch now on the CW is Supernatural. I did watch the first season of the Game, but then that show started to change. Seems like all they ever did was sit around drinking wine and complaining about men. As much as I used to like Smallville, that is a show that should have been canceled a few seasons ago. Not that Tom Welling is not lovely :]
Seems likes the CW could think of something better to do then to remake Melrose Place. Really…Melrose Place…really. As long as Dean & Sam are on Thursday nights, I will watch. Mmmm Dean.

[...] This week, the TV Addict crafted an Open Letter to Dawn Ostroff, CW President of Entertainment (The TV Addict”) [...]

Jessica Rae Says:

I agree with you fully. I am really hoping we get to see Body Politic on The CW. That’s a show that has some of the heart the network (WB) used to have.

[...] Body Politic trailer. Remember how great The WB used to be with shows like Dawson’s Creek and Felicity? We need a show like that. Why does The CW only want to revamp old shows like 90210? [...]

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