Tuesday March 24 TV Ratings: REAPER Fails to Scare Up An Audience Amidst Zero Competition

March 25th, 2009

Source: MediaWeek, Ratings: in millions
Time	Network	Show	Rating	18-49
8PM	CBS	Presidential Address	9.89	2.0/6
	ABC	Presidential Address	8.70	2.1/6
	NBC	Presidential Address	8.25	2.3/7
	FOX	Presidential Address	2.48	1.7/5
	CW	Reaper	2.48	1.0/3
9PM	CBS	NCIS	17.53	3.9/10
	ABC	Dancing with the Stars Results	15.71	3.8/9
	NBC	The Biggest Loser	9.19	3.8/10
	FOX	House (R)	4.12	1.7/4
	CW	90210 (R)	917,000	0.4/1
10PM	CBS	The Mentalist	17.53	3.8/10
	ABC	The Biggest Loser	10.38	4.4/12
	ABC	Primetime: WWYD?	8.47	2.8/8

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5 Responses to “Tuesday March 24 TV Ratings: REAPER Fails to Scare Up An Audience Amidst Zero Competition”

Nick Says:

March 25th, 2009 at 12:40 pm

Can I just point out that REAPER notched a 2.5-rating, which is a full rating point higher than the 1.5 that GOSSIP GIRL drew for a *new* episode the previous evening.

Yes, Obama may have “mentioned” the phrase “Gossip Girl” in a recent town hall meeting, but REAPER clearly fared better with the Prez head-to-head. Just wondering: Dawn, is it really wise to sink every last dime of The CW’s budget, time and energy into a show that people (sshhhh) are really not watching? Just imagine what Reaper, for example, would’ve done last night with as big a marketing push as Ostroff has given GG and 90210.

The network’s notion of putting all their eggs in the basket of fickle young girls is FLAWED THINKING and will lead to destruction. Why can’t the execs comprehend that simple fact?

Ace Says:

March 25th, 2009 at 1:33 pm

Nick — I made pretty much this same statement a few weeks ago when GG/90210 were renewed and Reaper/Privileged were completely glossed over like it was a foregone conclusion that they would (and apparently to them, should) be cancelled. Yet their numbers were just as strong or stronger. Darn tweens and their downloading episodes making the CW think GG is better.

bws Says:

March 25th, 2009 at 2:39 pm

It’s all about BUZZZZZZZZ. GG and 90210 have it. Reaper and Privileged don’t.

Josh Emerson Says:

March 25th, 2009 at 5:04 pm

I still think it’s hilarious that ABC Family’s Secret Life of the American Teenager kills every single show on the CW. It’s especially juicy when you look at it airing directly opposite Gossip Girl, the CW’s supposed flagship show. Good job Dawn Ostroff!